In The Spotlight with Maileon, the email marketing automation software that matches your ambitions

At Manchester Digital, we like to interview our members to find out a bit more about what they do and their work in the Greater Manchester digital and technology sphere. This week we're speaking with Simon Dodd, Strategic Partnerships Manager at Maileon, based in Greater Manchester.

What does your organisation do?

Maileon is an automation-focused email marketing software provider that combines smart software development with a personal approach. 

We specialise in providing software that enables marketers to optimise their campaigns, ensuring a personalised and flexible experience. By leveraging complex data and utilising our engaging content creation tools, marketers can easily elevate their email marketing effort. With our user-driven product development and commitment to sustainable growth, we foster strong communication and genuine relationships, ensuring a tailored experience for each client.

What do you think is currently the biggest issue facing the digital and tech industry?

From the perspective of an email marketing software provider, one of the biggest issues is maintaining and improving email deliverability. With the increasing volume of emails being sent and the evolving algorithms and filters used by email service providers, ensuring that emails reach the intended recipients' inboxes can be challenging. Factors such as spam filters, sender reputation, and engagement metrics play crucial roles in determining whether an email arrives in an inbox. As a result, email marketing software providers need to continually adapt and innovate to help their clients optimise deliverability rates and navigate the ever-changing landscape of email deliverability.

What is your organisation’s biggest achievement?

One of our organisation's biggest achievements is the recognition we have received as the winner of the Emerce 100 award in the email marketing software category for two consecutive years, in both 2022 and 2023. This prestigious award highlights our commitment to excellence and innovation in the industry. Another significant milestone is the opening of our first office in the iconic London Shard, marking our expansion and global presence. 

Additionally, we are proud to have reached a remarkable milestone of sending 500,000,000 emails in collaboration with our partner, Sports Alliance/ KORE. This achievement showcases the trust and success we have built in delivering effective email campaigns at scale. Moreover, our notable success in swiftly building a robust partner ecosystem in the UK highlights our ability to forge strong relationships and create meaningful impacts within a relatively short time span.

These accomplishments demonstrate our dedication to pushing boundaries, delivering exceptional results, and positioning ourselves as leaders in the email marketing software industry.

What would you consider to be your organisation’s biggest challenge? 

One of the biggest challenges facing our organisation is staying at the forefront of the rapidly evolving digital and tech industry. As technology continues to advance at a rapid pace, it is crucial for us to continuously innovate and adapt our email marketing software to meet the changing needs and expectations of our clients. This includes staying updated with the latest trends, integrating emerging technologies, and staying ahead of competitors in the market. Additionally, ensuring the highest levels of data security and privacy in an increasingly regulated environment poses a significant challenge. By proactively addressing these challenges, we can maintain our competitive edge and provide our clients with cutting-edge solutions that drive their marketing success.

What do you think the future looks like for Manchester’s digital and tech sector?

The future for Manchester's digital and tech sector appears bright and promising. The city has established itself as a thriving hub for technology and innovation, attracting top talent and fostering a vibrant ecosystem of startups, scale-ups, and established tech companies. As Manchester continues to nurture its entrepreneurial spirit and promote collaboration, it is positioned to become a globally recognised destination for digital and tech innovation, making significant contributions to the industry as a whole. Moreover, our strong partnerships with agencies and tech partners in the Manchester area are pivotal in our journey, reflecting the collaborative spirit that drives our growth.

Tell us something we might not know about your company.

Our journey in the digital and tech landscape has been marked by remarkable achievements and a commitment to innovation. With a global presence across 6 offices, including vibrant hubs like Rotterdam in the Netherlands, and the iconic Shard in London. We're truly embracing the power of connectivity. Serving over 4,000 satisfied customers across diverse industries. We remain dedicated to delivering cutting-edge email marketing software solutions that drive success. For inquiries or a friendly conversation, don't hesitate to reach out to our Head of Partnership in the UK, Simon Dodd: at simon.dodd@maileon.com.  Let's shape the digital world together.